Key Marketing Skills
£19.95
Stock type: -
Stock reference: 01.065
£19.95
Stock type: -
Stock reference: 01.065
A Complete Action Kit of Strategies, Tools and Techniques for Marketing Success
Not just another 'introduction to marketing', Key Marketing Skills contains information, advice and guidance on the marketing issues of the moment, including key account management, CRM, and the impact on marketing of the e-revolution.
This book and free CD-ROM provides an 'action kit' for application to any business circumstance, whether it is in a consumer, business to business, industrial or service environment.
Using live examples of good and bad marketing practice to provide insights and warnings, this book covers:
· how to conduct a market audit;
· developing a marketing strategy;
· writing a marketing plan;
· segmenting your market;
· marketing and the e-revolution;
· strategies in the marketing mix;
· customer relationship marketing;
· delivering value.
Includes a FREE CD-ROM with a ready to use Directional Policy Matrix (DPM), the INSIGHT Marketing Planning template, interactive exercises, case studies and a presentation pack of tools and models.
Peter Cheverton
Paperback. 246x188mm. 414 Pages
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