Knowledge Management
£22.50
Stock type: -
Stock reference: 221
£22.50
Stock type: -
Stock reference: 221
Sub-titled 'A State-of-the-Art Guide. Based on extensive research undertaken by IBM's Institute of Knowledge Management in Boston and featuring unique contributions from managers in 20 blue-chip international companies, this is a rigorous guide to the policy issues, practice and benefits of Knowledge Management (KM).
The expert authors demonstrate just how to implement a KM strategy in such a way as to make every company's knowledge, whether institutional or personal, work to support that company. They cover all the latest tools and techniques, discussing everything from intranets and decision models to customer value management and cultural differences in learning styles, and include a range of global cases and examples to make their point.
Both MBA students and senior mangers right across the functions - KM, IT, HR, marketing, finance, etc - will find in this very readable guide the positive spur they need to make KM work for them.
Professor Paul Gamble & John Blackwell
256 pages
Paperback
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