The Strategic Planning Workbook [FE 01.070 Book] | |
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The Strategic Planning Workbook | £18.99
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Sooner or later, the management of every business experiences the need to re-evaluate their situation by asking such questions as: -
- Where is this business at this moment?
- Where would we like to be in an ideal world?
- Where should we be?
- How do we get from here to there?
The Strategic Planning Workbook is a practical document which guides you through the steps necessary to put together an exceptional strategy to maximise the potential of your organisation.
Strategy planning does not have to be the preserve of academics. It is the appliance of well tried and tested principles to document the current situation, brainstorm where the organisation would like to be, take a view regarding what is feasible or desirable, robustly plan the changes and implement them.
The book is jargon-free and contains many practical templates. It is based on proven techniques and decision-making processes. The reader is guided through all the key steps from identifying possibilities to implementation of the necessary changes.
As a bonus there is a 40-minute video on the CD ROM - to guide you through the trick process of running a successful strategic workshop.
This fully revised second edition shows you how to: -
- think like a strategist;
- identify your current situation;
- identify possibilities and options;
- run a strategic retreat;
- select which options will lead you to the greatest possible success;
- crisply define your mission, vision, values and measures;
- develop an action plan;
- turn that plan into implementation steps;
- communicate your plan to different audiences.
Whether you own or manage the organisation, be it large or small, The Strategic Planning Workbook is an essential guide and reference tool.
The accompanying upgraded CD ROM includes a 40-minute video presentation by the author on strategic planning.
Contents: -
- Strategic thinking;
- Understanding the strategic context;
- Understanding your business;
- Decision making;
- Action planning;
- Putting it in writing;
- Implementation;
- Tricks and traps;
- Worksheets.
By Neville Lake
Paperback, 234x153mm, 272 pages
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| Reference: | [FE 01.070 Book] |
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