The PR Buzz Factor [FE 01.076 Book] | |
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The PR Buzz Factor | £14.99
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Subtitled: How Using Public Relations can Boost Your Business
Good public relations can make the difference between business success and failure. For instance, eBay's founders spent no money on advertising apart from PR for two years. First rate PR can attract capital, partners and employees, as well as potential customers.
The PR Buzz Factor takes you through every stage of devising a PR campaign. The book is jargon-free and uncomplicated. It will help you with e-PR, website design, handling the media, writing newsletters and much more.
Using the exercises and tools contained in the book you will be able to analyse the current reputation of your business and then devise an effective strategy to: -
- reach your target audience;
- communicate key messages;
- differentiate yourself from the competition;
- position yourself as an authoritative voice within your sector.
PR campaigns reach into previously untapped markets and enable a business to build a brand for themselves and their products. The PR Buzz Factor will help you to create a "buzz" about your business and see the resulting benefits on the "bottom line".
By Russell Lawson
Paperback. 234x153mm. 208 pages
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| Reference: | [FE 01.076 Book] |
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