Guerrilla Marketing Research [FE 01.080 Book] | |
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Guerrilla Marketing Research | £16.99
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Subtitled: Marketing Research Techniques That Can Help Any Business Make More Money
Guerrilla Marketing Research is a practical, hands-on guide whichsimplifies and clarifies the many misconceptions about market research and its benefits. It shows how small companies can use marketing research to improve their current business as well as generate new business.
The language used is clear and jargon-free. The book destroys the myth that only big companies can afford marketing research and explains why small- and medium-sized businesses can benefit from conducting focus groups and surveys, and how they can do it on a relatively modest budget.
Guerrilla Marketing Research is a compelling easy read which will take readers on a fascinating journey through one of the most misunderstood and under-utilised marketing techniques. The secrets unveiled and the tips offered ar elikely to convince even the most sceptical business owner, manager or entrepreneur of the value of marketing research.
The book shows how to: -
- conduct custom-designed primary research the way the professionals do (for far less than the cost of engaging outside research suppliers);
- conduct focus groups and surveys to establish the key motivations and messages;
- know your existing customers better and avoid lost sales;
- turn prospects into new customers.
By Robert J Kaden
Hardback. 234x156mm. 256 pages
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| Reference: | [FE 01.080 Book] |
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