The Business Enterprise Handbook .. [AG 224 Book] | |
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The Business Enterprise Handbook | £18.99
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A Sunday Times Business Enterprise Guide. Sub-titled 'A Complete Guide To Achieving Profitable Growth For All Entrepreneurs And SMEs'.
This, the series' flagship title, remains the complete and authoritative guide to all areas of management, strategy and finance. With extraordinary breadth and detail it covers such topics as market assessment, financial strategy, human resource systems, marketing strategy, leadership, e-commerce and change management.
The book describes exactly what people running SMEs and larger organisations need in terms of strategy, business, accounting and future planning. This handbook is essential reading for all director-managers.
Colin Barrow & Robert Brown & Liz Clarke
400 pages
Hardback
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