Message in a Bottle - BBC DVD
£190.00
Recommended retail price: £195.00
Stock type: -
Stock reference: 54.094
£190.00
Recommended retail price: £195.00
Stock type: -
Stock reference: 54.094
The story of two new companies with the same extraordinary goal, to battle an American icon for the hearts and minds of more than a billion Muslim consumers worldwide.
That icon is Coca Cola, the world's biggest brand. Its two new challengers, Mecca Cola and Qibla Cola, are capitalising on a growing movement in the Muslim world to boycott US products, a movement which has grown in response to America's 'War on Terror'', seen by many as a crusade against Islam.
As this film reveals, the threat to Coke is both serious and unprecedented, but for the bosses of its two Islamic rivals, it's their battle with each other which proves to be the most bitter.
Duration 50 minutes.
Certificate UC
Released 2004
Contents - 1 x DVD
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